01
Build two much stronger websites
The Old Workshop first, then Dockleaf Developments.
Website proposal · September 2026
Dockleaf &
The Old Workshop
New websites & creative support
01
The idea
You said you wanted something that feels more like Dockleaf, and you were also clear that the process needs to work for me too.
Having worked with you and Tim for several years, I already know the projects, the way you work and a lot of the material we have to draw from.
I think there are two connected opportunities:
02
Keep Dockleaf active as projects develop
Through films, project updates and the bigger moments worth capturing properly.
The website work is the starting point. The creative side can develop naturally from there.
02
Order of work / timing
1
Around 6–8 weeks
The Old Workshop
A smaller, self-contained project with a clear goal: make it easier for guests to explore the cottage and book.
Taking the websites one at a time gives me room to give each one proper attention alongside my other work.
2
Once The Old Workshop is live
Dockleaf Developments
We’ll agree the schedule before this stage begins.
Website care starts as each site goes live. Once both are complete, we can discuss an ongoing creative partnership.
03
The Old Workshop website
A dedicated website that gives The Old Workshop its own identity and makes it easy for guests to check availability and book.
Why a separate site?
A page on the Dockleaf site would keep things simple, but a separate site keeps the experience clear for guests, without mixing holiday stays with Dockleaf’s developments.
The aim
Make me want to stay there show me what I need to know let me book.
A feel for the cottage
Photography, film and a simple, bespoke design that show The Old Workshop and its surroundings.
Using existing material, with any new photography or filming agreed separately.
Direct booking
Clear cottage details, local information and booking terms, with Freetobook integrated so guests can check dates and book directly on the site.
04
The new Dockleaf website
A completely new site that feels like Dockleaf — reflecting who you are, how you work and the care you put into each development.
The new site would focus on three things:
01
A current Development Hub
A home for what Dockleaf is doing now, following each development from build through launch and sale with photography, film, plans and sales information.
02
The Dockleaf story
Bringing you and Tim into the site — how you work, what matters to you and the thinking behind each development.
03
A more contemporary portfolio
Showcasing completed developments through Dockleaf’s strongest photography and films, while improving older imagery where useful.
A site that brings each new development to life and shows the best of Dockleaf’s work.
05
How I’d build the websites
Bespoke design, taking shape as we go
I’ll build a working preview from the outset, so you can explore the actual site as it takes shape.
I’ll take the first pass at each stage, then bring you something real to review at agreed points. We can refine the ideas, photography and films together, without you needing to be involved day to day.
theoldworkshop.jonlindsay.co.ukdockleaf.jonlindsay.co.uk
Each website follows four clear stages:
- 01
Creative direction
Establish the look and feel — typography, colour, layout, photography and film — directly in the working preview.
- 02
Structure & content
Agree the pages and content, choose the strongest material and identify anything we need to add or improve.
- 03
Full build
Build out the agreed design across the site, making sure it works well on desktop and mobile.
- 04
Launch
Test and polish, set up SEO basics and analytics, then get the site live.
The current websites stay live until their replacements are ready.
When The Old Workshop launches, the old Dockleaf Cottages site can be retired and its relevant addresses redirected to the new site.
06
Website costs & payment
Stage 1
The Old Workshop
£1,650
- £550on commencement
- £550once the creative direction is agreed
- £550on launch
Stage 2
Dockleaf Developments
£3,900
- £1,300on commencement
- £1,300once the creative direction is agreed
- £1,300on launch
Each website is billed separately as it progresses. We’ll complete The Old Workshop before starting Dockleaf Developments.
07
Website hosting, care & updates
£95/month flat fee for both websites
I’ll keep both sites running and up to date, with routine updates included:
- Hosting and technical maintenance.
- Adding supplied photography and films, and updating copy.
- Adding development updates and changing project status.
- Updating The Old Workshop’s guest and booking information.
Only major changes, such as new functionality or substantial new sections, would be quoted separately.
Starts when The Old Workshop launches and covers both new sites once Dockleaf is live.
08
Films & creative support
Individual films
Films can be booked to keep Dockleaf active as projects develop.
Update film
£350
Your day-to-day site footage brought together into a polished update film.
Milestone film
£550
I’ll visit to capture a key stage of the build — stonework, windows going in, decoration, perhaps Tim talking about the work.
Dockleaf brand film
£1,350
A film about you and Tim, your approach and what makes a Dockleaf development different.
Master project film + stills
£1,350
The finished development captured through an architectural film and selected stills, as we’ve done with Eastland Banks.
09
First step
The Old Workshop
Begin the working preview.